What is it?

To truly normalize breastfeeding in a hospital community, it takes more than just training providers and nurses.  To truly achieve culture change, a consistent message should be promoted and supported by ALL staff that help to care for the mothers and babies in your institution. Coffective Ancillary Education videos accomplish this by offering the basics of breastfeeding support and promotion contributing to a seamless, coordinated approach and a powerful message.  In addition, the content is customized, allowing the learner to understand how he fits into the facility efforts to support breastfeeding and evidence-based practices.

Most new lactating mothers are prescribed medication in the first days to weeks post-partum.  Often, safety information for lactating mothers is not accessed from lactation-specific sources, and unnecessary interruptions in breastfeeding are recommended.  WHY Breastfeeding…for Pharmacy offers evidence-based guidance on how to access and apply pharmacologic principles and lactation-specific references to the service of lactating women.

Many new lactating mothers must undergo radiologic procedures that require contrast.  WHY Breastfeeding…for Radiology puts forward the up-to-date recommendations on the safe use of radio-contrast agents in the lactating mother that discourage interruption of breastfeeding in most cases.

Most pregnant women and new mothers interact with the anesthesia service during their birth admission.  Further, many new lactating mothers must undergo procedures that require anesthesia sometime during their breastfeeding experience. WHY Breastfeeding… for Anesthesia reviews the lacto-pharmacology of common anesthetic and analgesic agents and evidence-based recommendations for their use in lactating women, emphasizing the importance of the avoidance of unnecessary interruption of breastfeeding. Further, the video encourages anesthesia’s participation in the promotion of skin to skin contact after C-Section, in the operating room or in the recovery room.

WHY Breastfeeding…for Ancillary Departments presents a more general approach to breastfeeding promotion, leading with WHY all staff that interact with mothers and babies need to be aware and supportive of breastfeeding and current evidence-based practices.  This general offering can be used for a wide range of stakeholders, from housekeeping on the birthing center to emergency room staff.

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This comprehensive training is designed to inspire your team and give them the knowledge and tools they need to help mothers succeed.

Provider Education

Written for providers by providers, this curriculum focuses on changing behaviors and attitudes to support breastfeeding.

Core Practice Curriculum

This curriculum represents the 5 core hours of Coffective training, providing an efficient and effective training option to facilitate community wide culture change.