Find Local Resources
Overview Video
We’re Prepared Checklist
The power of a prenatal clinic lead
As a leader in a prenatal clinic setting, you can influence your office environment, and help your employees ensure all pregnant women receive the breastfeeding education they need to make informed infant feeding decisions.
Why Breastfeeding Fact 1:
Breastfeeding promotion and education in prenatal settings increase breastfeeding initiation, duration, and exclusivity.
Why Breastfeeding Fact 2:
Only 30% of women discuss feeding choice with their prenatal providers and staff.
Why Breastfeeding fact 3:
Involving the baby’s father in breastfeeding education so that he knows how to care for his baby increases breastfeeding rates.
Why breastfeeding
The health benefits of breastfeeding for mother and baby are clear. Breastfeeding is no longer a lifestyle choice, but a public health decision.
Breastfeeding decreases the risk of breast cancer.
Breastfeeding decreases postpartum depression.
Breastfeeding decreases infant’s risk of SIDS.
High Impact Behaviors
A high impact behavior is an action that is EFFECTIVE and EFFICIENT. As a prenatal clinic lead, you have the ability to accomplish it. It is an action that you can do today. Let’s get started!
Affirm
Affirm breastfeeding by telling mothers, «We enourage breastfeeding,» and, “We recommend breastfeeding here!” Your endorsement goes a long way.
Discontinue
Discontinue formula gift packs, which have been proven to discourage breastfeeding even when they say they contain breastfeeding information.
Refer
Refer to community resources such as WIC, which is a big supporter of breastfeeding and has many programs ready to serve mothers before and after delivery.
Our suggested offering for prenatal clinic leads