The power of the prenatal clinic staff

As a prenatal worker (a nurse, an educator, a medical assistant, or a front office clerk), you have the power to start the conversation about breastfeeding and the evidence-based practices that support it, such as skin-to-skin and rooming-in.

Why Breastfeeding Fact 1:

Breastfeeding not only has health benefits for the baby, but for the mother as well!

Why Breastfeeding Fact 2:

Only one out of three pregnant mothers discuss breastfeeding at their prenatal appointments, and breastfeeding rates are not what they should be.

Why Breastfeeding Fact 3:

Your pregnant patients deserve to know all the facts so they can make informed decisions about how they will feed their babies.

Why breastfeeding

The health benefits of breastfeeding for mother and baby are clear. Breastfeeding is no longer a lifestyle choice, but a public health decision.

Breastfeeding protects against SIDS and SUIDS.

Breastfeeding decreases risk for heart disease in the mother.

Breastfeeding decreases the risk of breast cancer.

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High Impact Behaviors

A high impact behavior is an action that is EFFECTIVE and EFFICIENT. As prenatal clinic staff, you have the ability to accomplish it. It is an action that you can do today. Let’s get started!

Affirm

Affirm breastfeeding by telling mothers, “We encourage breastfeeding,” and, “We recommend breastfeeding here!” Your endorsement goes a long way.

Normalize

Normalize breastfeeding by encouraging and facilitating breastfeeding in all areas, such as the waiting room and exam rooms.

Refer

Refer to community resources. The community is there to help you send a consistent message for your families.

Our suggested offering for prenatal clinic staff

We’re Prepared Checklist

A “table of contents” for key topics that should be covered with mothers prenatally and throughout their hospital stay.

Motivation Document

Helps new families prepare for baby's birth by outlining ways to get a good start and how to access support resources.

Overview Video

This one-hour video provides a short summary for stakeholders in the hospital and community on the iconic chapters of broader Coffective training options.

Waiting Room Videos

Video education for mother and champion on the benefits of breastfeeding and the practices that support it.

Core Practice Curriculum

This curriculum represents the five core hours of Coffective training, providing an efficient and effective training option to facilitate community-wide culture change.

Prenatal Clinic Staff