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The short videos can be played in the waiting or examination room as a non-threatening way to engage pregnant mothers early in conversations about breastfeeding.
Video Format
This series of short videos engages pregnant women and their families, turning wait time into opportunity.
Baby-Friendly Compliant
The series covers all of the topics required by Step 3 of the Baby-Friendly Ten Steps to Successful Breastfeeding.
Adult Learning Principles
The series uses powerful images to promote learning and retention and create motivation.
Literary Sensitive
The videos are a way to deliver necessary education to patients who have difficulty reading.
Culturally Competent
Coffective education uses culturally diverse images to ensure all pregnant women can relate.
Evidence-Based
This series is founded in the latest scientific evidence that supports breast milk as the optimal first food for babies.
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