The power of the prenatal clinic staff
As a prenatal worker (a nurse, an educator, a medical assistant, or a front office clerk) you have the power to start the conversation about breastfeeding and the evidence-based practices that support it, such as skin-to-skin and rooming in.
The health benefits of breastfeeding for mother and baby are clear. Breastfeeding is no longer a lifestyle choice, but a public health decision.
Breastfeeding protects against SIDS and SUIDS
Breastfeeding decreases risk for heart disease in the mother
Breastfeeding decreases the risk of breast cancer.
High Impact Behaviors
A high impact behavior is an action that is EFFECTIVE and EFFICIENT. As a Prenatal Clinic staff you have the ability to accomplish it. It is an action that you can do TODAY. Let’s get started!
AFFIRM breastfeeding –
“We encourage breastfeeding”. “We recommend breastfeeding here!” Your endorsement goes a long way.
NORMALIZE breastfeeding –
encourage and facilitate breastfeeding in all areas, such as the waiting room and exam rooms.
Refer to community resources.
The community is there to help you send a consistent message for your families.