The power of a WIC Support Staff
As WIC support staff, often you are the first person a mom interacts with at WIC. You have the important role in ensuring the first thing a mom sees and hears at WIC is supportive of breastfeeding.
The health benefits of breastfeeding for mother and baby are clear. Breastfeeding is no longer a lifestyle choice, but a public health decision.
Breastfeeding protects against SIDS and SUIDS.
Breastfeeding protects against postpartum depressions.
Breastfeeding protects infants against ear infections.
High Impact Behaviors
A high impact behavior is an action that is EFFECTIVE and EFFICIENT. As a WIC Support Staff you have the ability to accomplish it. It is an action that you can do TODAY. Let’s get started!
AFFIRM breastfeeding –
“We encourage breastfeeding”. “We recommend breastfeeding here!” Your endorsement goes a long way.
NORMALIZE breastfeeding –
encourage breastfeeding in all areas, such as the waiting room and WIC clinic rooms.
BUILD the team –
Include mom’s champion in all of your interactions to include them in the consistent message about breastfeeding.