The power of WIC Support Staff
As WIC support staff, you are often the first people a mom interacts with at WIC. You have the important role in ensuring the first thing a mom sees and hears at WIC is supportive of breastfeeding.
The health benefits of breastfeeding for mother and baby are clear. Breastfeeding is no longer a lifestyle choice, but a public health decision.
Breastfeeding protects against SIDS and SUIDS.
Breastfeeding protects against postpartum depressions.
Breastfeeding protects infants against ear infections.
High Impact Behaviors
A high impact behavior is an action that is EFFECTIVE and EFFICIENT. As WIC support staff, you have the ability to accomplish it. It is an action that you can do today. Let’s get started!
Affirm breastfeeding by telling mothers, “We encourage breastfeeding,” and, “We recommend breastfeeding here!” Your endorsement goes a long way.
Normalize breastfeeding by encouraging breastfeeding in all areas, such as the waiting room and WIC clinic rooms.
Build the team by including mom’s champion in all of your interactions and sharing a consistent message about breastfeeding.