The power of a WIC Support Staff

As WIC support staff, often you are the first person a mom interacts with at WIC. You have the important role in ensuring the first thing a mom sees and hears at WIC is supportive of breastfeeding.

Why breastfeeding

The health benefits of breastfeeding for mother and baby are clear. Breastfeeding is no longer a lifestyle choice, but a public health decision.

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High Impact Behaviors

A high impact behavior is an action that is EFFECTIVE and EFFICIENT. As a WIC Support Staff you have the ability to accomplish it. It is an action that you can do TODAY. Let’s get started!

Our complete offering for WIC Support Staff

We’re Prepared Checklist

A “table of contents” for key topics that should be covered with mothers prenatally and throughout her hospital stay.

Motivation Document

Helps new families prepare for baby's birth by outlining ways to get a good start & how to access support resources.

Key Message Posters

Powerful images are paired with simple messaging to foster interest in breastfeeding and key evidence-based practices