Initiative Status:
Active since 2016

Led By:
Wisconsin Department of Health Services
– Maternal & Child Health Program

Wisconsin

Ensure families have access to adequate breastfeeding services,
and experience improved health outcomes, by developing sustainable partnerships across WIC and other maternal and child health organizations.

Check out what's available to local leaders

Initiative Status:
Active since 2016

Led By:
Wisconsin Department of Health Services
– Maternal & Child Health Program

THE PROBLEM

Quality care is not accessible to all Wisconsin families

In some areas, quality breastfeeding and healthcare services that reflect the community served and match that community’s needs might not exist. If quality services exist, families might not know about them. If families know about the services, they might not be able to access them at the right time or at all. If families can access the services, they might not experience the same quality of care over time.

These barriers have a large impact on families’ health outcomes, and disproportionately affect Black, Indigenous and People of Color (BIPOC), people with limited income, and rural populations.

THE CAUSES

Why is this happening?

THE INITIATIVE

Improve families’ access to care

The Wisconsin Community Collaboration Project focuses on improving families’ access to adequate breastfeeding services and other evidence-based maternity care practices.

Maternal and child health organizations are provided resources and support for developing sustainable partnerships that work toward improving breastfeeding rates by addressing access to services, continuity of care, and consistent messaging. State and local organizations can benefit from…

LOCAL RESOURCES & SUPPORT

What’s Available to Local Organizations

Coffective works alongside public health to focus on achieving shared goals related to increasing access to care for the maternal and child health population. The opportunities below are available in your state.

DASHBOARD

One Dashboard, Many Possibilities

Your state has access to an online platform that helps…

  • Families find breastfeeding and other maternal and child health services in their community.
  • Organizations share information about maternal and child health services with community partners and families.
  • Learn from the lessons of other communities.
  • Access resources for working together.
Learn more & sign up

TIMELINE

Partnership History

Since 2016, Coffective, the Wisconsin WIC Program, and the Wisconsin Department of Health Services have partnered to support community success across the state. See how our journey has evolved!

2016
2017
2018
2019
2020
2021
2022

2016

2016

Local WIC agencies and hospitals provided staff training and family education tools on evidence-based maternity care practices.

2017

2017

Continued rollout of staff training and family education to establish statewide consistent message.

2018

2018

Local WIC agencies and hospitals provided technical assistance on implementation of training and tools.

Wisconsin Breastfeeding Coalition becomes strategic partner.

Milwaukee County provided support for provider engagement.

2019

2019

State partner coordination begins.

Hospitals provided quality improvement technical assistance.

Communities provided technical assistance on partner coordination, especially targeting prenatal clinic engagement.

All organizations given access to Community Match.

Peer sharing webinars begin.

2020

2020

State partner coordination continued.

Access to Community Match continued.

Breastfeeding coalition provided mini-grants for partner coordination activities.

Technical assistance for hospitals and partner coordination continued.

Community listening sessions begin.

2021

2021

State partner coordination continued.

Community Partnership Technical Assistance.

Access to Community Match continued.

2022

2022

State partner coordination continued.

Partner profiles, local network surveys, and a landscape opportunity analysis created.

Cross-Border Collaborative.

Community Partnership Technical Assistance for local health departments.

Learn more about Wisconsin’s initiative

Find out more about the initiatives, tools, and activities available to Wisconsin maternal and child health organizations.

Contact us